Antony Morato clothing

Antony Morato is a contemporary Italian fashion brand founded in 2007 by Lello Caldarelli. The brand quickly established itself as a significant player in the men's casualwear market by offering high-fashion aesthetics at accessible price points, a strategy often described as smart luxury.

Originally based in the Naples region of Italy, the brand remains under the leadership of its founder and original company, Essentiel S.p.A. While the creative direction and design processes are rooted in Italy, the manufacturing is conducted across multiple countries, including Italy for specific premium lines and various international locations for its global collections to maintain competitive pricing.

Today, Antony Morato operates as an independent entity, maintaining its focus on urban style and global expansion through a network of flagship stores and multi-brand retailers worldwide.