Primor Perfume and Cosmetics Retail

Primor is a renowned Spanish retail chain specializing in perfumery, cosmetics, and personal care products. Founded in Málaga in 1953 as a family-run business, it has grown into one of Spain's most prominent beauty retailers, known for offering both high-end luxury brands and affordable mass-market items. While Primor does not manufacture the majority of the products it sells, it curates items from global manufacturers located across Europe, Asia, and North America.

The brand remains under the ultimate ownership of the founding family through the company Perfumerías Primor S.L. It is headquartered in Málaga, Spain, and continues to operate as a leading independent retailer without being absorbed by larger international conglomerates like LVMH or Douglas. The company is famous for its 'multispace' store concept which integrates different beauty categories in a single large-format location.