Mobeen vegetable ghee

Mobeen is a prominent brand specialized in vegetable-based cooking fats, primarily known for its vegetable ghee. The brand was established to serve the culinary needs of the Middle Eastern and South Asian markets, focusing on providing high-quality vegetable ghee, cooking oils, and fats that serve as meat-free alternatives to traditional butter ghee. The product is widely valued for its long shelf life and consistent performance in traditional cooking and baking.

The brand is owned and manufactured by IFFCO, a massive international multi-food group based in the United Arab Emirates. Since its inception, Mobeen has been produced in the UAE, taking advantage of Dubai's status as a global logistics and manufacturing hub to export products to over 30 countries. The manufacturing process involves the hydrogenation of vegetable oils to achieve the desired texture and melting point required for various ethnic cuisines.

As part of the IFFCO Group, Mobeen benefits from an extensive global supply chain. The ultimate parent company remains based in Sharjah, UAE, and managed by the Allana family. The company operates numerous facilities across the MENA region, ensuring that Mobeen remains a household name in markets spanning from Africa to Southeast Asia.