Prix Carnaroli Rice

Carnaroli Rice sold under the Prix label is a premium Italian grain, often referred to as the 'king of rice' for its ability to maintain its shape while creating a creamy texture perfect for gourmet risotto. This product is part of the private label range for Prix Quality, an Italian discount supermarket chain.

The rice is sourced and processed within Italy, primarily in regions like Piedmont and Lombardy where the climate is ideal for rice cultivation. The Prix Quality brand focuses on providing high-quality domestic products to consumers at competitive prices, maintaining a short supply chain from Italian producers to its retail shelves across Northern and Central Italy.