Vademecum Med Mouthwash Concentrate

Vademecum is a heritage brand in the oral care sector, originally founded in Sweden in 1897. The product shown, Vademecum Med Mundwasser-Konzentrat (mouthwash concentrate), is a signature European product known for its herbal formula featuring menthol, clove, and sage.

Historically, the brand was developed by Barnängen in Sweden before becoming a mainstay in the German and Central European markets. Over the decades, ownership transitioned through various chemical and consumer goods giants. Today, Vademecum is a key brand under the umbrella of Henkel AG & Co. KGaA, a major German multinational. While the brand has Swedish roots, its primary manufacturing, research, and marketing strategies are now centered in Germany, and it is distributed widely across Europe and international markets.