Good Earth tea

Good Earth tea was founded in 1972 out of Santa Cruz, California, originally beginning as a humble herb company. It gained significant popularity during the herbal tea movement of the 1970s and 1980s, particularly for its signature Sweet & Spicy tea blend. The brand's philosophy has always centered around bold, natural flavors without artificial additives.

The brand underwent a major transition in 2005 when it was acquired by the Tetley Group. Today, the brand is part of the global portfolio of Tata Consumer Products. While the brand maintains a strong heritage in California, its production and sourcing network spans multiple continents to accommodate global demand and source premium ingredients. Ownership by a multinational conglomerate ensures that Good Earth products are distributed globally while maintaining the distinctive flavor profiles established in its early days.