Tenderly Soft Pocket Tissues

Tenderly is a well-known Italian brand specializing in tissue paper products, including paper towels, toilet paper, and pocket tissues like the one shown in the image. The brand is famous for its mascot, a white puppy, symbolizing the softness and gentleness of its products. It has been a staple in Italian households for decades, positioning itself as a premium yet accessible choice for personal hygiene.

The brand belongs to the Lucart Group (Lucart S.p.A.), an Italian multinational company founded in 1953 by the Pasquini family in Villa Basilica, Lucca. Lucart is a leader in the sustainable production of tissue, airlaid, and MG paper. The product is primarily manufactured in Italy across Lucart's various production sites, focusing on circular economy practices such as recycling Tetra Pak beverage cartons into new tissue products.