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Always is a globally recognized feminine hygiene brand launched in 1983. It is manufactured in various facilities around the world, though for the European market, products are often produced in Germany or Hungary to ensure high quality and efficient distribution. The brand is a core part of the Procter & Gamble portfolio, representing one of the company's most successful retail franchises.
Today, Always is owned by the American multinational corporation Procter & Gamble (P&G). Since its introduction, Always has revolutionized the market with innovative materials like the Dri-Weave top sheet. The brand continues to lead in product development and social awareness campaigns, maintaining its status as a market leader in the feminine care industry across the globe.
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