Zubr Premium beer

Zubr Premium is a classic Czech lager produced by the Zubr Brewery, located in Přerov. The brewery was founded in 1872 and is famous for its traditional brewing methods, including long maturation periods in lager cellars. The brand is strongly associated with the Moravian region and has won numerous awards for its quality and taste profile.

Historically part of the PMS Přerov group, the brand underwent a significant ownership change in early 2024. It was acquired by the Molson Coors Beverage Company, one of the world's largest brewing entities. This acquisition allows Zubr to maintain its traditional Czech roots while benefiting from the global distribution network and resources of a major international beverage conglomerate.