Via Verde Bio Primia Orzo Solubile

Via Verde Bio is a specialized organic product line under the Primia brand, widely recognized in Italy. This specific product is an instant soluble barley drink (Orzo), which serves as a caffeine-free coffee substitute. The packaging emphasizes that the barley is sourced from Italian organic agriculture, and the manufacturing process is localized in Italy to satisfy high quality and sustainability standards. Primia is a private label managed by Agorà Network, a major alliance of Italian large-scale retail companies. This strategic partnership allows the brand to maintain strong ties to Italian culinary traditions while ensuring strict organic certification compliance. Ownership of the brand lies within the Agorà Network group, keeping the financial and production footprint firmly within the Italian territory.