Bowl & Basket store brand products

Bowl & Basket is a flagship private label brand launched by the Wakefern Food Corp. cooperative. Introduced in 2019, it serves as a modern, high-quality, and budget-friendly alternative to national brands across a vast array of grocery categories, including dairy, frozen foods, snacks, and pantry staples.

The manufacturing of Bowl & Basket products is handled by a diverse network of third-party suppliers and co-packers located across the United States and internationally, depending on the specific food category. This decentralized manufacturing approach allows the brand to maintain competitive pricing while sourcing regional specialties.

As a private label, the brand is owned by Wakefern Food Corp., which is the largest retailer-owned cooperative in the United States. Based in New Jersey, Wakefern manages the distribution and branding for its member-owned supermarkets, primarily ShopRite, Price Rite Marketplace, and The Fresh Grocer. The brand represents Wakefern's strategic shift toward premium private labeling to compete with both traditional grocers and specialty retailers.