Michelob Ultra

Michelob is a historic American beer brand that has evolved significantly since its inception in the late 19th century. Originally developed as a 'draught beer for connoisseurs,' it became a staple of the premium American beer market. In recent decades, the brand has found massive success with its 'Ultra' line, which is marketed as a low-calorie, low-carbohydrate light lager catering to health-conscious consumers and athletes. This strategic positioning has made it one of the fastest-growing beer brands in the United States.

Today, Michelob is part of the extensive portfolio of Anheuser-Busch, which is a subsidiary of the global brewing giant Anheuser-Busch InBev (AB InBev). While the brand's roots are firmly in St. Louis, Missouri, its ownership is now international. Production occurs at various large-scale Anheuser-Busch breweries across the United States to meet domestic demand, though it is also brewed in other countries where the brand is sold internationally. The brand remains a cornerstone of the AB InBev strategy to dominate the premium light beer segment globally.