Xtra Kogt Skinke

Xtra is a budget-focused private label brand owned by Coop, a major retail group in Scandinavia. Originally launched as a cross-border discount brand, it provides everyday essentials at lower price points across Denmark, Norway, and Sweden. This specific product, 'Kogt Skinke' (Cooked Ham), is typically manufactured within Denmark or neighboring EU countries using locally sourced or regional pork to meet the supply chain requirements of Coop Danmark A/S.

The brand is owned by the consumer cooperative Coop amba, which operates on a democratic ownership model where its members are the owners. This ensures that the profits and strategic direction remain within the Nordic region, focusing on regional distribution and affordability for its cooperative members and customers.