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Spicefield is a private label brand primarily associated with the European retailer Axfood. This specific product, Asia Box Orange Chicken with Jasmine Rice, is a frozen ready-to-eat meal designed for convenience. While the brand is managed by a Swedish company, the production often takes place in Thailand to ensure authentic ingredients and specialized manufacturing for Asian-style cuisine.
The brand Spicefield focuses on bringing international flavors, particularly from Asian and Indian cuisines, to the Scandinavian market. It is part of the extensive portfolio of private labels owned by Axfood AB. As a leading player in the Swedish food retail market, Axfood manages the entire lifecycle of the brand from product development to distribution through its various store chains.
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