Vida Zero Sparkling Water

Vida is a popular zero-calorie sparkling beverage brand that gained significant traction in the Southeast Asian market, particularly known for its functional variants like Vitamin C sparkling water. The brand focuses on health-conscious consumers by offering drinks with zero sugar, zero calories, and zero coloring, often featuring citrus flavors like Salty Lychee, Lemon, and Orange.

The brand was developed and is managed by Dydo Drinco Malaysia, a subsidiary of the Japanese beverage giant Dydo Group Holdings. While the research and development leverage Japanese beverage technology and standards, the actual production for the regional market is primarily centered in Malaysia to serve the ASEAN territory. The brand has successfully positioned itself as a premium yet accessible lifestyle beverage, often found in convenience stores across Malaysia, Singapore, and Thailand.

Ownership remains strictly under the Dydo Group, which is headquartered in Osaka, Japan. The company continues to expand the Vida portfolio by introducing original flavors and functional benefits that cater to the evolving wellness trends of the 21st century.