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YES is a leading brand of dishwashing detergent in the Nordic countries, known globally as Fairy in other markets. The brand was originally created by Procter & Gamble and has a long history of providing effective grease-cutting solutions for kitchen cleaning. In Sweden and other Nordic regions, the 'YES' branding is used consistently to appeal to local consumer recognition.
While the brand has its roots in the United States through its parent company, manufacturing is distributed across multiple locations in Europe and globally to serve local markets efficiently. The brand is currently owned by Procter & Gamble (P&G), an American multinational consumer goods corporation headquartered in Cincinnati, Ohio. P&G is one of the world's largest consumer goods companies, managing a vast portfolio of household and personal care brands.
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