Rowenta hair dryer

Rowenta is a historic brand widely recognized for its high-quality household appliances. Founded in Germany in 1884 by Robert Weintraud, the brand initially specialized in office supplies and lighting before evolving into the production of premium consumer electronics. Today, Rowenta is renowned for its vacuum cleaners, irons, and personal care products like this hair dryer.

While the brand's engineering roots and design heritage are firmly established in Germany, manufacturing for many of its personal care and smaller electronic devices is largely decentralized. Most production currently takes place in China, although higher-end steam irons and specific appliance lines are still manufactured in Europe. Since 1988, Rowenta has been a key brand under the ownership of Groupe SEB, a French multinational company that leads the global small domestic equipment industry. This ownership ensures that the brand maintains its reputation for innovation and performance while benefiting from a global distribution network.