Fortuna Largo cigarette

Fortuna is one of the most iconic Spanish cigarette brands, launched in 1974 by Tabacalera. Known for its distinct American-style blonde tobacco blend, it quickly became the market leader in Spain during the late 20th century. The 'Largo' variant refers to the king-size or longer format of the traditional cigarette.

Following the merger of Tabacalera with Seita to form Altadis, and the subsequent acquisition of Altadis by Imperial Brands, the brand is now part of a global tobacco portfolio. While it maintains its deep cultural roots in Spain and is primarily manufactured there for the local and European markets, its ultimate oversight resides in the United Kingdom.