Tower 28 Sawtelle Slushie Matte Powder Blush

Tower 28 Beauty is a prominent clean beauty brand founded in 2019 by Amy Liu. Based in Santa Monica, California, the company takes its name from Tower 28, a landmark lifeguard tower on the Santa Monica beach. The brand gained rapid popularity for creating products specifically formulated for sensitive skin, adhering strictly to National Eczema Association guidelines.

The Sawtelle Slushie Matte Powder Blush is part of their popular Getset collection. While the brand is headquartered in California, and most of its product development and manufacturing occurs within the United States, it operates as an independent, founder-led company. As of 2026, Tower 28 remains a private entity, having received notable venture capital backing from firms like Unilever Ventures, though it is not owned by a larger conglomerate. Its products are widely distributed through major beauty retailers like Sephora globally.