Klorin Original bleach

Klorin is a household staple in Scandinavia, particularly in Sweden and Norway. Originally established as a cleaning and disinfecting brand, it is most famous for its chlorine-based bleach products used for cleaning, disinfecting, and whitening textiles. The brand has been a trusted domestic name for decades, known for its distinctive blue bottles.

Klorin is part of the Orkla Home and Personal Care division. While Orkla is a leading Norwegian industrial conglomerate, the brand's production is spread across various facilities in Northern and Central Europe to serve the Nordic markets efficiently. Ownership currently resides with Orkla ASA, which continues to manage the brand as a key component of its hygiene and household cleaning portfolio.