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Bliw is a classic Swedish brand of liquid soap, famously known for its unique bubble-shaped dispensers. Originally launched in 1968 by the Swedish company Mölnlycke, it revolutionized the market as the first liquid hand soap for consumer use in Sweden. The brand emphasizes its Nordic heritage, with products often being Swan-labeled (Nordic Ecolabel) and produced locally in the region.
Today, the brand is owned by Orkla, a leading Nordic conglomerate headquartered in Oslo, Norway. Orkla acquired the brand as part of its expanding portfolio of personal care and home hygiene products. Production of Bliw hand soaps primarily takes place in Falun, Sweden, maintaining its strong ties to Scandinavian manufacturing and environmental standards.
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