Sweed Pro Eyelash Serum

Sweed is a Stockholm-based beauty brand founded in 2014 by Gabriella Elio, a professional makeup artist. Originally gaining fame for its high-quality false eyelashes, the brand expanded into vegan and clean beauty cosmetics, including the Pro Eyelash Serum.

Sweed products are primarily developed and manufactured in Sweden, reflecting the brand's Scandinavian heritage and focus on minimalist, high-performance formulations. The company remains an independent beauty brand under the leadership of its founder, maintaining complete control over its brand identity and product development as it continues to grow internationally through high-end retailers.