Tui Pale Ale

Tui is a historic New Zealand beer brand that originated in 1889. It was founded by Henry Wagstaff in Mangatainoka, where the iconic Tui brewery tower still stands as a significant landmark. The brand is deeply rooted in New Zealand's brewing culture, particularly known for its 'Yeah Right' advertising campaigns.

While the brand maintains its local identity, its ownership has transitioned through several major corporate mergers. Today, Tui is part of the DB Breweries portfolio, which is a wholly-owned subsidiary of Heineken N.V. Production is primarily handled at the DB breweries in New Zealand, ensuring the brand maintains its domestic presence while benefiting from the global distribution and resource network of its Dutch parent company.