Jotta mobile

Jotta is a well-known brand specializing in paper-based hygienic products, particularly popular for its mobile-sized pocket tissues. The brand is recognized for providing portable and soft paper solutions for personal hygiene on the go. While Jotta tissues are widely distributed across European markets, they are primarily manufactured in localized facilities across Europe to maintain supply chain efficiency.

The brand is a core part of the Metsä Tissue portfolio, which is a significant business unit of the Metsä Group. The brand's journey is rooted in Nordic forestry and paper-making expertise, emphasizing sustainability and the use of fresh wood fibers from responsibly managed northern forests. It remains a staple in the personal care category, offering various formats including napkins and kitchen towels alongside the mobile tissue range.

Ownership today rests with the Metsä Group, a Finnish cooperative that oversees the entire production chain from forest management to the finished consumer product. This structure ensures that Jotta products are backed by extensive R&D in sustainable fiber technology, maintaining a strong market presence in Northern and Central Europe.