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DubbelFrisss is a well-known Dutch beverage brand founded in 1996 by Riedel. It was originally created as a 'fruit juice with a splash of dairy' to provide a refreshing alternative to heavy juices or plain milk drinks. Since its inception, it has become a household name in the Netherlands, known for its mix of two fruit flavors.
The product is primarily manufactured in Ede, the Netherlands, at the Riedel production facility. While the ingredients, especially fruit concentrates, are sourced globally, the final blending and packaging occur locally.
Ownership of the brand has transitioned through major dairy and food conglomerates. It was long part of FrieslandCampina but was sold to Standard Investment in 2017. As of the mid-2020s, Riedel remains an independent company under the management of investment firms, continuing its strong presence in the Benelux market.
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