Maggi Original Seasoning

Maggi Original Seasoning is a globally recognized liquid flavor enhancer used to add depth and umami to a variety of dishes. While the brand is famously associated with its distinctive aroma and yellow-and-red packaging, it has a rich history dating back to the late 19th century.

The Maggi brand was founded in Switzerland by Julius Maggi in 1884. He was a pioneer in industrial food production, initially creating nutrient-rich legume flours to improve the diets of working-class families. The iconic liquid seasoning was introduced shortly after, in 1886, as a substitute for meat extract. Today, Maggi is a household staple across Europe, Asia, and Africa, with production facilities distributed globally to meet regional tastes and demands. For the Australian and New Zealand markets (as indicated by the Health Star Rating on the bottle), the liquid seasoning is typically imported from international manufacturing hubs, most notably China.

Since 1947, Maggi has been owned by Nestlé, a Swiss multinational food and drink corporation. Under Nestlé's ownership, Maggi has expanded into soups, noodles, and bouillon cubes, maintaining its status as one of the most valuable brands in the global food industry.