SOC (Superior Quality) Sport Drink

SOC is a specialized isotonic sports drink brand that originated in the Middle East, specifically within Saudi Arabia. Designed to compete with global sport drink brands, it provides hydration, electrolytes, and energy recovery for athletes and active individuals. The product line is recognized for its vibrant packaging and specific formulations tailored to heat-intensive climates.

The brand is manufactured and marketed by the United Food Industries Corporation Ltd. (Suntat/SFC) or similar regional entities under the umbrella of the Aujan Group or partner bottling networks. It remains a prominently local brand within the Gulf Cooperation Council (GCC) countries, leveraging regional production facilities to ensure widespread distribution across the Arabian Peninsula. The ownership remains rooted in Saudi corporate structures, focusing on food and beverage innovation within the Kingdom.