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Fenty Beauty was launched in 2017 by cultural icon Rihanna (Robyn Rihanna Fenty) in partnership with the luxury conglomerate LVMH. The brand gained immediate global acclaim for its 'Pro Filt'r' foundation line, which revolutionized the beauty industry with its inclusive range of shades, setting a new market standard known as 'The Fenty Effect.'
While Fenty Beauty was born through a joint venture in Paris and San Francisco, its products are manufactured in various locations globally to maintain high-quality standards. The Invisimatte Blotting Powder is primarily produced in Italy, a country renowned for its advanced cosmetic formulations and luxury manufacturing facilities.
Today, Fenty Beauty operates under the umbrella of Kendo Brands, an incubator for beauty brands managed by LVMH Moët Hennessy Louis Vuitton. Based in Paris, LVMH is the world's leading luxury goods group, ensuring that Fenty Beauty maintains its status as a premium, innovative force in the international beauty market.
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