Huda Beauty Easy Bake Loose Powder Duo

Huda Beauty is a world-renowned cosmetics brand founded in 2013 by the Iraqi-American makeup artist and entrepreneur Huda Kattan. The Easy Bake Loose Powder is one of the brand's cult-favorite products, known for its ultra-refined pigments and ability to set makeup while providing a weightless, airbrushed finish.

While the brand was conceptualized and launched in Dubai, United Arab Emirates, most of the high-performance cosmetic formulations are manufactured in Italy, a global leader in professional makeup production. The brand grew rapidly through social media and secured investment to scale its operations globally.

Huda Beauty is officially owned by Huda Beauty Ltd/HB Investments, where Huda Kattan remains the founder and chairwoman. The company maintains its corporate headquarters in Dubai, and the brand continues to be a dominant force in the global beauty industry, sold in major retailers like Sephora and Boots across dozens of countries.