Beauty Benefits Silky Blush, Merlot

Beauty Benefits is a private label budget cosmetics brand historically associated with retail distribution in dollar stores and discount retailers. The specific Silky Blush in the shade Merlot (2018 formulation) was designed as an affordable powder-based facial cosmetic product.

Manufacturing for this brand is primarily concentrated in China, allowing the company to maintain its competitive entry-level pricing. The brand was originally developed under the umbrella of Greenbrier International, Inc., the procurement and supply chain arm specifically serving Dollar Tree outlets.

As of 2024 and beyond, the ultimate owner of the brand is Dollar Tree, Inc., a major American discount retail corporation. The brand remains a key part of their internal health and beauty portfolio across North America, distributed via their extensive network of retail locations.