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Benefit Cosmetics is a high-profile beauty brand originally founded in San Francisco, California, in 1976 by twin sisters Jean and Jane Ford. It began as a small beauty boutique named 'The Face Place' and was rebranded as Benefit Cosmetics in 1990. The Hoola Light bronzer is a popular extension of their award-winning Hoola matte bronzer line, designed to provide a natural sun-kissed glow for lighter skin tones.
While the brand maintains its creative roots in the United States, its manufacturing processes are distributed globally to meet demand, with products being produced in countries such as the United States, France, and China. In 1999, the brand was acquired by LVMH Moët Hennessy Louis Vuitton, a French multinational luxury goods conglomerate. Under LVMH, Benefit has expanded into a global powerhouse in the prestige beauty market, operating under the group's Selective Retailing division.
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