Nars Cosmetics THE HOLIDAY 2025 COLLECTION

Nars Cosmetics was founded in 1994 by French photographer and makeup artist François Nars in New York City. The brand gained instant notoriety with a collection of twelve iconic lipsticks and quickly evolved into a full-scale beauty empire known for its provocative naming conventions and high-pigment formulations. The Holiday 2025 Collection continues this legacy of avant-garde beauty aesthetics.

While the brand maintains its creative roots in New York and Paris, its parent company ensures global distribution and production. Manufacturing typically takes place across multiple locations including the USA, Canada, and Japan, depending on the specific cosmetic formulation. Since 2000, NARS has been a key luxury asset in the portfolio of the Japanese multinational beauty firm Shiseido Company, Limited.