bareMinerals Original Mineral Veil Loose Setting Powder SPF 25

bareMinerals is an iconic personal care brand originally founded in San Francisco, California. It revolutionized the cosmetic industry in the 1970s and 1990s by introducing mineral-based makeup that prioritized skin health and clean ingredients. The Original Mineral Veil Loose Setting Powder is one of its cornerstone products, designed to provide a weightless finish while offering sun protection.

The brand has undergone several corporate ownership changes over the decades. Originally part of Bare Escentuals, it was acquired by the Japanese conglomerate Shiseido in 2010. However, in 2021, Shiseido sold bareMinerals along with other brands to Advent International. Consequently, the brand is currently managed by Orveon, a collective founded by Advent International to focus on building independent, efficacy-driven beauty brands. While the brand remains headquartered in the USA, its manufacturing distribution often utilizes facilities in the United States and other global hubs depending on the specific line.