Smirnoff Red Ice

Smirnoff Red Ice is a globally recognized ready-to-drink (RTD) alcoholic beverage that stems from the legendary Smirnoff brand, which was founded by Pyotr Arsenievich Smirnov in Moscow, Russia, in 1864. After the family was forced to flee during the Russian Revolution, they eventually re-established the brand in Europe and the United States, cementing its legacy as one of the world's most successful spirits brands.

Today, Smirnoff Red Ice is produced in numerous countries to serve regional markets, including facilities in the United States, Canada, the United Kingdom, Brazil, and Italy. This localization ensures freshness and efficient distribution of the pre-mixed vodka product.

The brand is currently owned by Diageo, a British multinational alcoholic beverages company headquartered in London. Diageo is a global leader in the beverage alcohol industry, owning an extensive portfolio of iconic brands across spirits and beer. Under Diageo's stewardship, Smirnoff has maintained its position as a top-selling vodka brand worldwide through innovative marketing and product diversification like the Red Ice series.