Al'Fez Moroccan Style Chicken Tagine Sauce

Al'Fez is a brand that specializes in Middle Eastern and North African cuisine, famously known for bringing authentic flavours like Tagine, Harissa, and Tahini to a global audience. The brand was founded in the United Kingdom in 1998 with the aim of providing consumers with easy-to-use ingredients and sauces to recreate traditional recipes at home.

While the brand's culinary inspiration and many of its raw ingredients are sourced from international locations to maintain authenticity, the final product shown is manufactured in the United Kingdom. This ensures consistent quality control and efficient distribution within the European and international markets where the brand has a strong presence.

In 2018, the brand was acquired by Associated British Foods (ABF), a major international food, ingredients, and retail group. Under ABF's ownership, Al'Fez has expanded its distribution network and product range while maintaining its original identity as a specialist in Middle Eastern food. The brand is managed within ABF's grocery division, which includes other iconic names like Twinings and Silver Spoon.