Weetabix Marvel Chocolate Flavour Stars cereal

Weetabix Marvel Chocolate Flavour Stars is a fortified breakfast cereal produced by the Weetabix Food Company. While the brand features licensed MARVEL characters from Disney, the product itself is part of the Weetabix portfolio, a brand that has been a staple in British households since 1932. The cereal is primarily manufactured in the United Kingdom at the company's facilities in Burton Latimer.

The brand originated in the UK when the original company, Weetabix Limited, was established. After decades of British ownership and a period under private equity and a Chinese state-owned enterprise, the brand was acquired by the American consumer packaged goods giant Post Holdings, Inc. in 2017. Today, Post Holdings remains the ultimate owner, managing the brand through its international division.