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OFF! is a globally recognized brand specialized in insect repellents, originally developed in the United States. It was first introduced by S.C. Johnson & Son in 1957 as a pioneer in DEET-based repellents designed to protect families from mosquitoes and other biting insects. Over the decades, it has expanded its product line to include various formulations such as aerosols, pumps, and lotions tailored for different outdoor activities and consumer needs.
While the brand originated in the US, manufacturing is now distributed across multiple global locations to serve local markets such as Northern Europe and North America. In Finland, the product is often seen with localized labeling to meet regional safety regulations. The brand remains a core asset of S.C. Johnson & Son, a family-owned multinational consumer chemicals company headquartered in Racine, Wisconsin, known for maintaining long-term ownership of household brands like Raid, Glad, and Glade.
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