Made O'Meter
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Nobody's Child is a London-based fashion brand founded in 2015 by Andrew Xeni. The company is widely recognized for its commitment to affordable, sustainable fashion, utilizing eco-responsible fabrics and transparent supply chains. It gained significant traction as a digital-first brand before expanding into physical retail partnerships.
In 2021, the British retail giant Marks & Spencer (M&S) took a minority stake in the brand as part of its 'Brands at M&S' strategy, later increasing its investment to become the majority owner. While the brand is headquartered in the United Kingdom, its manufacturing is distributed across multiple global locations, including factories in Turkey, China, India, and Portugal, all of which are vetted for social and environmental compliance.
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