Paris Cherry Blossom Foam Soap

The Paris Cherry Blossom foam soap is a private label product specifically developed for and sold by the Danish retail chain Normal A/S. While the branding evokes a French aesthetic and the product mentions being 'Produced in Europe', it is a house brand product designed to offer a specialty perfume-inspired experience at a competitive price.

Normal A/S, the brand owner, was founded in Silkeborg, Denmark, in 2013 and has since expanded rapidly across several European countries. The ownership of Normal belongs to Heartland A/S, the investment vehicle of Bestseller owner Anders Holch Povlsen, which acquired a majority stake in the company. The manufacturing is typically outsourced to various European contract manufacturers to maintain the 'Produced in Europe' standard.