Vitamin Well Vitamin Water

Vitamin Well is a Swedish brand founded in 2008 by entrepreneurs who sought a healthier alternative to sodas and sugary juices. The beverages are functional drinks enriched with various vitamins and minerals, designed originally for the Nordic market but now available globally. While the brand started with its signature bottled vitamin waters, it has expanded to include zero-sugar options like the Pineapple and Passion Fruit flavor shown here.

Traditionally manufactured in Sweden to maintain high quality control standards, the brand quickly became a staple in the European health and wellness community. Since its inception, the company behind the brand, Vitamin Well AB, has grown into a significant player in the functional food and beverage industry.

In terms of ownership, the brand remains under the umbrella of Vitamin Well AB (now often referred to as Vitamin Well Group). Since 2016, the Swedish private equity firm Bridgepoint has held a majority stake in the company, supporting its massive international expansion. The brand continues to be headquartered in Stockholm, Sweden, maintaining its Scandinavian identity and production roots.