Huda Beauty Baby Bake Loose Powder

Huda Beauty was founded in 2013 by the Iraqi-American makeup artist and entrepreneur Huda Kattan in Dubai, United Arab Emirates. The brand initially gained global fame through its high-quality false eyelashes before expanding into a full range of cosmetics.

Huda Beauty remains an independent company, primarily owned by Huda Kattan along with her family, with investment support from private equity firms such as TSG Consumer Partners. Although the brand is headquartered in Dubai, its manufacturing processes are global, with many of its popular powder and complexion products being manufactured in Italy to leverage European cosmetic expertise.