Better Beer Lager

Better Beer is a contemporary Australian beer brand that has quickly gained popularity for its focus on zero-sugar and low-carb options. Launched in 2021, the brand was created through a partnership between social media influencers Matt Ford and Jack Steele (known as The Inspired Unemployed) and health-focused beverage company Mighty Craft.

The product is primarily brewed and bottled within Australia to maintain freshness and support local production. It is designed to appeal to health-conscious consumers looking for a crisp, clean lager without the typical caloric density of traditional beers.

As of recent years, the ownership has consolidated under the Mighty Craft umbrella, an Australian beverage accelerator that manages a diverse portfolio of craft spirits and beers. The brand's identity is heavily rooted in Australian surf and social culture, leveraging its founders' massive digital presence to become one of the fastest-growing independent beer brands in the region.