The Hair Project sea salt volume mousse

The Hair Project is a contemporary hair care brand focused on providing salon-quality styling products for daily use. This specific product, the Sea Salt Volume Mousse, is designed to create root lift and beachy textures. The brand is a private label or exclusive line often found in European retail chains, specifically within the Kruidvat and Trekpleister networks.

The brand is owned by A.S. Watson Group, one of the world's largest international health and beauty retailers. While the brand concept originates from the retail strategies of the A.S. Watson Group (headquartered in Hong Kong), the physical manufacturing of these specific styling products is typically carried out in Belgium. This ensures a localized supply chain for the European market while maintaining the oversight of a global retail powerhouse.