Ajax Mediterranean multi-surface cleaner

Ajax is a globally recognized household cleaning brand with a history dating back to 1947. Originally launched by the Colgate-Palmolive Company in the United States, it gained fame for its tagline 'Stronger than dirt,' referencing the Greek hero Ajax. While the brand started with scouring powder, it has expanded into a wide range of liquid surface cleaners like the one shown.

Today, Ajax products are manufactured in multiple locations across North America, Europe, and Asia to serve regional markets. The brand remains under the ultimate ownership of the Colgate-Palmolive Company, a multinational consumer products giant based in New York. In many European and Nordic markets, the product is distributed through regional subsidiaries of Colgate-Palmolive, maintaining its status as a staple in household hygiene.