Barr OMJ! Sparkling Berry Blast

OMJ! (Oh My Juice!) is a line of sparkling fruit drinks produced under the Barr Soft Drinks portfolio. The brand was specifically developed to meet school food standards in the UK, offering a high fruit juice content with no added sugar. It is primarily marketed toward younger consumers looking for healthier carbonated alternatives.

The brand is owned and manufactured by A.G. Barr p.l.c., a historic Scottish soft drinks manufacturer famous for creating Irn-Bru. Production is concentrated in the United Kingdom, specifically at A.G. Barr's modern manufacturing facilities in Cumbernauld, Scotland, and Milton Keynes, England. The company remains an independent public limited company headquartered in the United Kingdom.