Keune Hair Cosmetics

Keune Hair Cosmetics is a prestigious family-owned brand that has been a cornerstone of the professional hair care industry since its inception. Founded in 1922 by Jan Keune in Amsterdam, the brand originally gained fame for its innovative hair perm formulas. Today, Keune is globally recognized for its high-quality professional salon products, including hair coloring, styling ranges, and specialized treatments such as the So Pure and Care lines.

All Keune products are developed and manufactured at the company's ultra-modern laboratory and factory located in Soest, The Netherlands. This centralized production model allows the company to maintain rigorous quality control and uphold its commitment to sustainable manufacturing practices, including the use of solar energy and reducing product waste. Unlike many other major beauty brands that have been acquired by large multinational conglomerates, Keune remains an independent, family-owned business.

The brand is currently led by the Keune family, ensuring that the legacy and values established by Jan Keune continue to thrive. With distribution in over 80 countries, Keune operates through a network of local subsidiaries and distributors to serve a global community of professional stylists and their clients while remaining rooted in its Dutch heritage.