Mister Choc Peanut Butter Cups

Mister Choc is a well-known private label brand belonging to the German global discount supermarket chain, Lidl. The brand specializes in various chocolate-based confectionery and snacks designed to compete with international brand leaders, such as Reese's or Mars products.

While the brand was created by Lidl in Germany, manufacturing occurs across different facilities throughout Europe to serve their massive retail network. Most of the production is concentrated in Germany and Poland, often through specialized contract manufacturers who produce sweets exclusively for Lidl. As a private label, Mister Choc is managed directly by Lidl Stiftung & Co. KG, headquartered in Neckarsulm, Germany.