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Seoul Chic is a specialized fast-casual dining establishment located in Portugal, specifically known for operating in shopping center food courts. It specializes in Korean-style fried chicken and traditional Korean dishes like bibimbap and japchae, bringing Asian flavors to the European market.
While the culinary inspiration is rooted in South Korean culture and techniques, the brand was established and is operated by the Portuguese restaurant group Foodest. As a service-based product, the food is prepared and cooked locally in Portugal using a combination of local animal proteins and imported specialized seasoning agents to maintain authenticity. The brand serves as a bridge for Portuguese consumers to experience Korean culinary trends.
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