Crownfield Premium Muesli Luxury Fruit & Nut

Crownfield is a private label brand primarily created for and distributed by the German international discount retailer Lidl. The brand offers a wide range of cereal products, including muesli, cornflakes, and granola. Because Crownfield is a store brand, its products are manufactured by various third-party suppliers across Europe and the United Kingdom, depending on the specific market and local sourcing agreements.

The ultimate owner of the brand is the Schwarz Group, a family-owned multinational retail group that operates the Lidl and Kaufland chains. Headquartered in Neckarsulm, Germany, the Schwarz Group is one of the largest retailers in the world. As a private label entity, the brand's origin is inextricably linked to Lidl's expansion as a global grocery leader, focusing on providing high-quality cereal alternatives at affordable price points.