Leader Mediterranean Style Falafel

Leader is a prominent food brand originally founded in New Zealand, specializing in quick-cook frozen foods. The Mediterranean Style Falafel shown here is a vegetarian-friendly product manufactured in its home country of New Zealand, utilizing local and imported ingredients to meet high production standards.

In terms of corporate evolution, Leader was acquired by the major Australasian food manufacturer Patties Foods in 2016. Moving into the 2020s and beyond, the ultimate ownership rests with Pacific Equity Partners (PEP), an Australian private equity firm that acquired Patties Foods in 2016 and subsequent brands like Mrs Mac's. This positioning allows the brand to leverage extensive distribution networks across Oceania while maintaining its manufacturing roots in Auckland, New Zealand.